The phrase “quiet luxury” has entered the lexicon in the past couple of years to signify a new kind of style for the uber-wealthy. Not just for the regular rich, but for the Jeff Bezos and Logan Roy type of rich. Apparently, for the 1% of the 1%, logos are out and unidentifiable, yet somehow infinitely expensive sweaters are in. The phrase “money talks, wealth whispers” is key to understanding this undercover-billionaire phenomenon. This world of expensive clothing, travel, and lifestyle is so closed off, though, that we regular schmegulars probably wouldn’t even know where to look if we tried.
For someone like me who thinks that raspberries are a splurge (have you seen the price of berries lately?), this world is fascinating, even in a love-to-hate-it sort of way. The phrase itself has also the ultimate oxymoron, with all the endless discourse around quiet luxury, it’s become the loudest voice in the room, and insiders on Reddit are giving us the scoop.