Everybody knows that all the best memes are organic. No-one with taste can get behind when brands try and make some cringe thing go viral, or those many formats that seem to exist solely to annoy us on our respective social media platforms for several days. The purists among us know to disregard these embarrassing examples, and only get our memes from a place we can trust. We’re talking about the non-GMO, naturally fertilized, seasonally produced memes, that serve only the most thrilling dopamine hits without a nasty aftertaste. Admittedly, it can be pretty hard to tell which ones keep to these guidelines, and which ones are just masquerading as something we want to see. In the end, though, it doesn’t really matter. We will still get the silly distraction that we were pining for, and then come back for more. To paraphrase a controversial president, we’ll still keep drinking that garbage.